Vitaviner

The Task

The task consisted of developing a concept and uniform graphic material for a made-up customer. The material produced had to be completely original and could not be based on something already existing. All material, both images and text, had to be created by me

I had to start with coming up with a fictitious company that manufactures food and then build/design graphic material for this company. I had to create graphic element, logotype, typography, color profile, business card and food packaging for my made up fictional company.

Results

Vitaviner is a fictional winery company located in Sweden. Vitaviner specialize in making wine as “healthy” as possible by adding extra vitamins into the wine. The name “Vitaviner” is a wordplay in Swedish that combine the words White wine and vitamins into one.

The result of the finished product and logotype is in the pictures below. I made a logotype, a color profile, a business card and designed the looks of the box for the wine. I also printed it out and tested the measurements in real life just by using regular printer paper, which worked fine for this task.

Designprocess

Below is a few pictures from my sketchbook of the designprocess that includes how I made the logotype for the company. The logotypes marked with a red star indicates my favorites. After choosing one of my favorites I also made sketches of the business card and the product.