Walkers Naturturer AB is a Swedish company located in Gothenburgs northern archipelago. It’s a company located more specifically in Öckerö municipality that procides everything from guided hiking tours to kayak trips.
I worked with the creator of Walkers Naturturer AB in creating and designing the logotype of the company. Below are some initial sketches for the design. The creator wanted to include mainly three things into the logotype; A heart, some symbol for walking or hiking and a kayak.
Pictures from a powerpoint I created to document and show a later part of the design process and additional color adjustments.
The job took about 1-2 months of work to do with back and forward communication. In the end we came up with a logotype, color scheme and type that perfectly fit the company. I managed to include all the three requests she had for the logotype. The heart is in the cloud, the hiking and walking is symbolized with the cliffs and mountains in the background and the main focus is the kayak she asked for.
The website and logotype can be found at this website: https://www.walkersnaturturer.se/
I am the sole creator of the logotype, the website is created by another designer that goes by the name JR.
Sandra's Design 